I've always been more interested in people than trends. I love getting to know someone, understanding what matters to them, and translating that into an identity or experience that feels unmistakably theirs.

Designing a friend's wedding unexpectedly introduced me to the world of events, and I haven't looked back since. It became the perfect meeting place between storytelling, branding and human connection. Before long, that grew beyond weddings into collaborating with brands, creating visual identities, installations and experiences that live in real spaces.

The work I love most lives in the real world, where design can be held, photographed, collected and remembered.