with love
The Brief
Design a Valentine's Day event identity that embodied Spray Aus's bold creative spirit. The challenge was to create an immersive experience that balanced romance with rebellion, celebrating friendship through a bold and expressive visual language.
CLIENT
Spray Aus × Mr Miyagi
Event Brand Identity • Logo Design • Illustration • Print Design Environmental Graphics • Production Artwork
Event Stylist: Style Altelier
Photography: Kelsey Zafiridis
Logo & Identity
I started by defining the visual language, establishing a strict palette of black, red and white alongside a high-contrast logotype, expressive hand-painted lettering and tattoo-inspired illustrations. Together, these elements created a bold and memorable identity that carried consistently across digital, print and the physical experience.
The First Touchpoint
The digital invitation became the first expression of the With Love identity. Designed to be bold, memorable and instantly shareable, it introduced the event's playful balance of romance and rebellion through expressive typography, tattoo-inspired illustrations and layered textures.
The Physical Experience
The invitation established the visual language, while the on-the-day collateral brought it to life. The same graphic language flowed across menus, place cards and large-scale window graphics, creating a cohesive experience that guests didn't just see, but became part of.
